Pothole patching isn't even going to be a halfway decent "bandaid" for this road. Cold patch will just get pounded back out within a short period of time, so until the frost is out of the ground and this long stretch of West Columbia is COMPLETELY REMOVED AND REPLACED, about the best thing you can do is go slow - safer for the kids that play along that street, and for your vehicle! (since too many people think the speed limit down there is 50 MPH...)